We in this work, we leave outside the scope of analysis interpersonal level of communication (more on this level of analysis, see, e.g., Andreeva, 2004, Kunitsyn, Kazarinova, Pogolsha, 2001, Soloviev, 2002, etc.) and will consider intergruppo level. Moreover, we are interested in how the involvement or non-involvement in intragroup communication is associated with the formation of ordinary representations about AIDS and AIDS/HIV and attitudes towards the sick, which, in turn, guide behavior in relation to sick/infected.
The answer to our question may be found, if we turn to the theory of social representations S. Moscovici (Moscovici, 1961). This theory, they find themselves at the intersection of collective and individual analysis processes, offers to study the relationships of macro-social discourse with individual behavior, cognize, patterns and images (Jodelet, 1989, Moscovici, 1961).
So, according to this theory, social representations, being developed by inter-group interaction and communication, are a kind of "theories" or "ways of thinking". Views can also be defined as the mental structures that have cognitive, symbolic, imagistic, and affective load (Wagner, 1996), as knowledge, attitudes, beliefs regarding a particular object (Flament, Rouquette, 2003). The view object can be objects, events and phenomena.
If the object of analysis — attitudes and feelings, the way of working — exchange of opinions about this subject. In different types of training groupdynamics there were certain procedural requirements to the processes of exchange of opinions, the implementation of which, according to the adherents of these technologies, a joint discussion of the subject is more constructive. For example, in the training of interpersonal sensitivity role of these requirements perform: the principle of "here and now", the rules for filing feedback (specific, neurochemist, neoconnect), the principle of equality of parties and the voluntary nature of their participation in different forms of group activity.
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